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10-Jan-2018 13:00

But the responses from the more active group suggest they’re highly frustrated.They gave online dating sites the lowest satisfaction scores Consumer Reports has ever seen for services rendered—lower even than for tech-support providers, notoriously poor performers in our ratings. Well, finding a mate can be arduous and exhausting.Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.

In other words, there’s no incentive for them to make the experience speedy.“It was—unbelievably—not a crazy experience.” Online dating has certainly lost its lonely-hearts stigma.Just look at how many people seeking dates or mates are flocking to matchmaking sites and apps.Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.

But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.



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