Double your dating interview series
The end justifies the means, and the particulars – including how much it costs – are not a significant concern.
It’s all about solving a problem and consuming as much of the proposed solution (information/education in this case) as required.
This last group are called your “hyper-responsives” and it’s this group that is responsible for a significant proportion of your profits because they fuel your back end sales.
Your back end is made up of your higher priced items, products and services that present significant value – or at least perceived value.
That means they pay out .95 to affiliates for every .95 book they sell.
You should recall in my discussion of the front end I mentioned that the affiliate program pays 200% commissions on each ebook sale.
Once again, the back end proves reliable and predictable and this is the main reason for establishing a back end in the first place.