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But as we explored the possibility of taking on this investigation, we discovered that 20 percent of our subscribers are either divorced or have never married, and might benefit from what we found.
According to a 2015 study by the Pew Research Center, 15 percent of American adults have used online dating sites (web-based platforms like Match.com) and/or dating apps (location-based smartphone apps like Tinder).
Despite an innovative approach, subscribers found the solution difficult to use.
Subscribers had to use their computers to initiate phone calls to their matches, which they found cumbersome.
e Harmony based the decision on Twilio’s reputation in the industry for reliability and its mature set of APIs.
“Twilio’s technology was robust and widely accepted by many companies in the technology industry, and so we felt confident in aligning our brand with Twilio,” said Arvind Mishra, vice president of product management at e Harmony.
That kind of connection rate would shatter Hall of Fame records, at least in baseball.