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e Harmony should encourage the user of "Fast Track Communication." As the case indicates, "members who used Fast Track communicated with more potential matches and renewed their subscription more often".
e Harmony should refrain from selling memberships to anyone that wants to join as it may risk the quality of its service.
Adapting their matching algorithms to determine fit for mid-term relationship seeking individuals significantly opens up the relationship seeker market for e Harmony (how much? Diluting their brand through discount pricing or lower quality matches in the mid-term relationship market would tarnish the overall e Harmony brand, including the long-term relationship market that has been one of their key differentiators.
Although adapting the algorithms to work for mid-term relationships would entail a time investment, e Harmony can leverage their expansive data collected over the years on relationships that did not work based on incompatibilities in long-term personal goals.
There was also the threat of the free websites, which were exploding in popularity.
The systems' algorithm could predict, with a high degree of accuracy, whether matched couples would maintain a long term relationship.
The unique matching algorithm and extensive questionnaire are used to pair people with similar interests and romantic interest signals.